Custom Garments, Perfect Fit, Attention to Detail, High Concept Designs.
Over 16 years of experience in custom, tailoring and designing.
Viktor Luna
Viktor Luna is a fashion designer, creative director, and co-founder of a bespoke atelier REGALIA specializing in custom design, couture craftsmanship, and made-to-measure garments. With over two decades of experience spanning luxury fashion houses, independent design, and custom creation, he is recognized for his expertise in garment construction, pattern development, tailoring, and transforming concepts into meticulously crafted pieces.
His design philosophy is defined by sophisticated silhouettes infused with dark sensuality and a rebellious punk-rock spirit. Every garment reflects a balance of impeccable craftsmanship, architectural construction, and modern elegance, created for clients who value individuality, exceptional fit, and timeless design.
Born in Guadalajara, Mexico, and raised in Los Angeles, Luna's passion for fashion began at an early age under the guidance of his mother, an accomplished seamstress and pattern maker. Learning the fundamentals of sewing, patternmaking, and tailoring from childhood gave him a profound understanding of garment engineering and the technical precision required to bring designs to life. By the age of seven, he was already sketching and creating his own designs, laying the foundation for a lifelong career.
After relocating to New York City in 2001, Luna earned a Bachelor of Fine Arts in Fashion Design from the Fashion Institute of Technology. He began his professional career at Zero Maria Cornejo before joining the design teams at Valentino and Burberry, where he further refined his understanding of luxury craftsmanship, precision tailoring, and high-end product development.
Today, as co-founder of his custom atelier REGALIA, Luna oversees every stage of the creative process—from concept development and fabric selection to patternmaking, fittings, construction, and final execution. His technical knowledge and hands-on approach allow him to create garments that are both structurally refined and deeply personal, with an emphasis on exceptional fit, artistry, and lasting quality.
MEET REGALIA’S FOUNDERS
ROSAANA MENDEZ
Rosanna Mendez is a fashion industry professional with more than a decade of experience across luxury fashion, showroom management, wholesale, public relations, production, and brand development. She believes fashion is where creativity, craftsmanship, and meaningful relationships intersect. Throughout her career, she has combined a passion for design with a strong foundation in business strategy, operations, and relationship management. These experiences have shaped her leadership style—one grounded in collaboration, adaptability, and a commitment to excellence.
Today, as a business owner, Rosanna draws on her extensive industry experience to lead with purpose, creativity, and strategic vision. She is dedicated to building brands, cultivating meaningful partnerships, and delivering exceptional results for clients and collaborators alike.
Over the course of her career, Rosanna has collaborated with internationally recognized designers including Anna Sui, Jeremy Scott, and Michael Costello. She has worked with prestigious luxury retailers such as Saks Fifth Avenue, Bergdorf Goodman, Macy's, and Lane Crawford, as well as renowned celebrity stylists including Zerina Akers, Karla Welch, B. Åkerlund, and Ale LaPilusa. Her work has also supported high-profile clients such as Kali Uchis, SZA, Justin Bieber, and Bad Bunny, while contributing to major industry events including New York Fashion Week, Paris Fashion Week, LA Market Week, and MAGIC Las Vegas. From managing custom projects for A-list talent to developing wholesale sales strategies and overseeing showroom operations, Rosanna has built a reputation for fostering authentic relationships, embracing innovation, and delivering excellence at every stage of the creative process.
Rosanna earned a Bachelor of Science in International Trade and Marketing from the Fashion Institute of Technology, graduating Magna Cum Laude. She has long believed that sustained success comes from balancing creativity with thoughtful strategy and is passionate about creating exceptional experiences for every client, brand, and partner she serves.
Whether developing a brand, managing a complex project, or growing her own business, Rosanna's mission remains the same: to inspire confidence, cultivate lasting partnerships, and make a meaningful impact within the global fashion industry.